![]() Jacobs said the company generally likes the idea of continuing to sell its regular-sized sandwiches at local markets and specialty grocery stores, while keeping the half-sized sandwiches at larger grocery chains. They want more of a box with multiple products,” she said. “We needed to create something that fit more with those types of stores. Nightingale is working on plans to bring Chomp to more companies along the lines of Walmart. Jacobs said larger stores prefer products that come packaged in multiples. Though Chomp has existed since October 2020, the expansions into Fresh Market, which also sells the full-sized sandwiches, and Walmart happened last month. Nightingale’s suggested price for Chomp single-serves is about $2 to $2.50. The launch of four-packs in Walmarts came as Fresh Market also began to sell individual Chomp single-serves at all of its 160 stores in April. “We put that together with that in mind.” “They’re trying to offer more premium offerings and they came to us,” Jacobs said. The new four-pack was developed with Walmart in mind after the big-box retailer inquired about bringing Nightingale into its stores. The company’s suggested price for a full-sized ice cream sandwich is $4 to $5. Walmart sells individual four-packs for about $5. “We really wanted to make a part of Nightingale that is a value brand, something less expensive and available to a wider range of consumers,” Nightingale spokeswoman Erica Jacobs said. The smaller sandwiches are branded as Chomp by Nightingale and are intended to be a lower-cost offering that will expand its customer base as well as the range of stores that carry the company’s ice cream sandwiches. The Richmond-based company launched a new four-pack of half-sized ice cream sandwiches in 200 Walmart stores last month in the Northeast and mid-Atlantic, including local stores. Nightingale Ice Cream Sandwiches hopes to expand its flock of customers with a new strategy featuring a tinier take on its frozen treats. ( Courtesy of Nightingale Ice Cream Sandwiches) Nightingale Ice Cream Sandwiches introduced four-packs of its half-sized sandwiches at 200 Walmart stores in April.
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